Read the first two chapters of The Trade.

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👉🏻 Talk with Lon​

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I know what it feels like to wake up and wonder how you got here. On paper, everything looks right—a career, a full calendar, the life you thought you wanted. But deep down, something’s off.

You’re stuck. Waiting. Treading water in a life that no longer inspires you.

That was me. At 45, I was a public company executive at the top of my game. I had climbed the ladder, reached the summit, and ticked every box. But something wasn’t right. My ‘Normal 40 Moment’ hit—I realized my work there was done. I had outgrown my life, and staying would cost me more than leaving.

Normal 40 isn’t just a community. It’s a feeling, a process and a movement for high achievers ready to take inventory, get curious, and chase what’s next.

This is your start. You’re not alone.

Let’s be up to something.

From your corner,

- Lon

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